Graphic Design
Product/promo graphics, packaging, editorial layouts and brand systems — Illustrator, Photoshop, InDesign.
Portfolio
Ricardo Villanueva Valdez
Chihuahua, México — I design brands, shoot and edit visual content, and build interfaces that hold together end to end.
Work
A quick tour across the five areas I move between. Swap the placeholder blocks below for real project shots whenever you're ready.
Photography
Product, lifestyle and event photography with full retouching — Photoshop, Lightroom.
Video
Scriptwriting, shooting and editing for social and campaign content — Premiere, After Effects, DaVinci Resolve.
UX / UI
E-commerce catalog UI, storefront design and layout systems — Figma, Dreamweaver.
Academia
Curriculum design and technical instruction in digital design and 3D garment rendering.
Selected Projects
Real client work behind the categories above.
UX / UI
Refrigeración Lozano — Website
Home page design for a refrigeration & HVAC parts distributor with 27 points of sale.
Graphic Design
Refrigeración Lozano — Tonnage Ad Series
Five-piece product ad series (3 to 12.5 tons) for Lennox packaged units.
Catalog Design
Refrigeración Lozano — August Catalog Piece
Seasonal campaign piece for Lennox climate systems.
Editorial Design
ZenSano Health Bar — Menu Design
Three-page restaurant menu with a custom dietary-icon system (sugar-free, dairy-free, gluten-free, vegan, keto).
Graphic Design
Refrigeración Lozano — Independence Month Campaign
Social post series for Mexican Independence Month, built on a full brand design system.
Graphic Design
Teckel Estudio — Brand Identity
Visual identity and brand banner design for a creative photo, video and graphic design studio.
Graphic Design
Venecia Beauty Shop — Student Promo
Instagram promo piece offering a student discount, made for a graphic design program.
Graphic Design
Venecia Beauty Shop — Product Post
Social media product ad for a lipstick line.
Photography
Calma Home — Product Photography
Product photography for furniture pieces from a home decor brand.
Photography
Skaters Campaign 2022 — Lifestyle Photography
Lifestyle photo shoot for a brand campaign aimed at the local skate community.
Photography
Tarocce — Editorial Photography
Retouched editorial photography with dramatic backlighting.
Photography
Tarocce — Editorial Portrait
Intimate close-up portrait with moody color-gel lighting.
Photography
La Consentida — Event Photography
Nightlife event photography for a bar.
Photography
Interior Photography
Architectural interior photography for a residential property.
Photography
Cotorritos — Beverage Photography
Product photography for a bar's signature drinks.
Video Reel — DHM Tools
Social media and YouTube video content produced for Domínguez Herramientas de México, a machining-tools distributor.
Video
Hermle × DHM Tools — Promo
Vertical social promo for the DHM Tools–Hermle brand partnership.
Video
DHM Tools — Brand Ad
Vertical ad piece for DHM Tools social media campaigns.
Video
Master Kit for Professionals
Product video for a high-performance cutting-tool kit, with animated brand typography.
Video
Kit Afilado Máximo
Product video for a cutting-tool sharpening kit.
Video
ACERO (Steel)
Animated explainer on steel grades for cutting tools.
Video
Engineer's Day
Commemorative video for the Engineer's Day campaign.
Video
KTM 3VSF
Product video for the KTM 3VSF grinding machine.
Video
Kent USA CGS 618M Grinder
Product video for the Kent USA CGS 618M cylindrical grinder.
Video
DHM Tools — About Us
Brand introduction video.
Video
Kennametal KenCut
Product video for the Kennametal KenCut cutting line.
Video
REGO-FIX PGC 2506
Product YouTube Short for the REGO-FIX PGC 2506 clamping system.
Experience
2024 — Present
Fashion Design Instructor
Universidad Durango · Chihuahua, MX
Teach practical classes in Photoshop, Illustrator and CLO3D applied to fashion design. Create educational materials in digital illustration and 3D garment rendering, and train students on industry-standard tools and digital textile design.
2023 — 2025
Marketing and Social Media Manager
DHM Tools · Chihuahua, MX
Developed and ran digital marketing strategy and social community management. Produced graphic and audiovisual content aligned to brand identity, managed the Shopify e-commerce channel, created corporate mascot illustrations, laid out the 20th-anniversary book, and maintained the company's visual identity.
2022 — 2023
Graphic and Marketing Designer
Grupo Ragonia · Chihuahua, MX
Coordinated commercial product and lifestyle photography for Calma Home, Venecia Beauty Shop, ZenSano and Practicubos. Handled scriptwriting and video editing for digital campaigns, editorial menu design in InDesign with a custom dietary-icon system, and outdoor advertising/branding across multiple brands.
Marketing highlight
Directed digital strategy for an e-commerce catalog of 2,000+ products, using Google Ads and Search Console to optimize reach, and Meta and Shopify analytics to segment audiences — while owning full brand management from identity design to editorial art direction.
Skills & Tools
Design
- Photoshop
- Illustrator
- InDesign
- CLO3D
Photo & Video
- Lightroom
- Premiere Pro
- After Effects
- DaVinci Resolve
UX / UI
- Figma
- Dreamweaver
Marketing
- Google Ads
- Search Console
- Shopify
- Meta Business Suite
Let's work together
Open to freelance, collaborations and full-time roles across design, photo/video and UX/UI.
ricardovillanueva0399@gmail.com